WHAT WE DO

At Be IT, we don’t just craft campaigns—we BECOME the heart of the brand. We ditch safe defaults, adapt quickly, and become exactly what the moment demands.

We dig into your business: audits, customer interviews, competitor breakdowns, data dives.

We build strategy that actually moves the needle—positioning, messaging frameworks, audience personas, journey maps.

We embody the brand

Campaigns that run across platforms (social, digital, OOH, experiential—whatever hits your goals hardest).

Content that spreads: videos, posts, stories, blogs, ads people actually watch and share.

Brand platforms and identities: logos, visuals, tone of voice, guidelines that teams can actually use.

Activations and experiences that turn passive viewers into loyal fans.

We launch, optimize, iterate: media planning, performance tracking, A/B testing, real-time tweaks based on what’s working—not what looks cool.

“The boldest move isn’t thinking about change. It’s becoming it.”

Honor X9d Series | Protect you from your worst nightmares

Overview

Presenting the Triple Protection USP with a touch of humours horror.

Fear doesn’t stand a chance with the Honor X9d. With industry-leading resistance to drops, dust, and low battery, even the most feared icons cannot destroy our phones. Offering triple-certified protection, the Honor X9d Series doesn’t crack, survives splash, and and beats the low-battery crash.

海關《應課稅品條例》修定｜陳豪、龔嘉欣提提你

Overview

Presenting the updated Dutiable Commodities Ordinance through a business-world narrative, led by Moses Chan and Katy Kung, who bring clarity and engagement to complex policy updates.

Inspired by the TV drama “Big Biz Duel”, we uses a corporate strategy backdrop to repackage the updated ordinance. Blending drama with informative content, the video adopts a familiar TV style, fast-paced editing, and sharp dialogue to balance entertainment and education, enhancing engagement and improving public understanding of the updated ordinance.

POSTER

衞生署控煙酒辦公室 | 禁止管有另類吸煙產品

Overview

Presenting the Prohibition of the Possession of Alternative Smoking Products through a visually driven concept built on a strong central metaphor.

The narrative centers on a bold “no smoking” sign that gradually transforms into a delicate floral wreath. This visual transition shifts the tone from prohibition to positivity, reframing the policy as a step toward a cleaner, healthier future and reinforcing the vision of a smoke-free environment. It encourages audiences to associate the policy with freshness, wellbeing, and a more vibrant city.

Amway安利全球領導人創業者皇冠大使 Anita and Clement

Overview

Experience the cinematic retelling of the visionary leaders behind Amway.

Lead Extraordinary – Step into the world of Anita and Clement, their lifelong commitment to personal leadership, demonstrating that true success is built on a foundation of optimal health and wellbeing. By leading the path to a more vibrant future, Anita and Clement show that high-performance leadership begins with a personal investment in wellness. They don’t just advocate for a better life—they embody the initiatives that make it possible, proving that the most powerful way to inspire others is to embrace your own wellbeing first.

Amway AmFit與我 | 一起走過體重管理之路

Overview

True health isn’t a destination you reach; it’s a lifestyle you lead.

The Amway AmFit series invites you into a cinematic collection of personal stories: from Cadee finding her center through the balance of a sweat-breaking workout and mental stillness, to Crystal navigating the chaotic transition into motherhood without losing her own sense of wellness. We see the quiet power of family support as a mother and daughter tackle a shared weight-loss goal, and the raw discipline of Mike’s journey to transform his physique through consistent nutrition.

Together, these stories capture the modern path to wellbeing.

Tchaikovsky (B²TSM) – ‘Love Like That’ Official MV

Overview

Marking the director’s first foray into directing a music video, this project was created in collaboration with the renowned YouTuber and classical music duo TwoSet Violin.

Driven by the director’s background in classical music, the project felt like an inevitable creative calling—a match made in heaven. The narrative sensitively depicts the hardship of Tchaikovsky’s homosexuality, while honouring the enduring beauty of his influence as a romantic era icon. Featuring performers from the Hong Kong Ballet, the visual storytelling seamlessly weaves classical dance with narrative depth, elevating the artistic heritage behind Tchaikovsky’s masterpiece. The resulting MV stands as a proud achievement for the entire team, delivering a resonant fusion of visual artistry and musical history.

衛生署 | HIV 測一次

Overview

Reframing HIV testing as an empowering act of self-care that integrates seamlessly into a healthy lifestyle.

By casting the warm, trustworthy actor Chris Lai alongside diverse, everyday couples on a cozy living room sofa, this video strips away the stigma of HIV testing to frame it as a natural act of self-care. Driven by the simple tagline “HIV 測一次” and a unified sign-off where the cast points a finger upward, we have created a memorable visual mnemonic that encourages everyone to get tested for HIV.

消防處｜火警逃生你要識逃

Overview

To make fire safety procedures unforgettable, we are reframing fire survival as a legendary martial arts discipline: Kung-Fu.

Taught by a wise, retro-styled “Shifu” (Master), this video transforms complex fire escape protocols into digestible, cinematic martial arts “moves.” By replacing dry warnings with punchy choreography, we turn information into entertainment, blending in the gritty, heroic aesthetic of classic kung-fu films. This approach triggers deep nostalgia in older generations while delivering shareable content for younger, digital-native audiences.