衛生署 | HIV 測一次
Overview
Reframing HIV testing as an empowering act of self-care that integrates seamlessly into a healthy lifestyle.
By casting the warm, trustworthy actor Chris Lai alongside diverse, everyday couples on a cozy living room sofa, this video strips away the stigma of HIV testing to frame it as a natural act of self-care. Driven by the simple tagline “HIV 測一次” and a unified sign-off where the cast points a finger upward, we have created a memorable visual mnemonic that encourages everyone to get tested for HIV.
