衞生署控煙酒辦公室 | 禁止管有另類吸煙產品
Overview
Presenting the Prohibition of the Possession of Alternative Smoking Products through a visually driven concept built on a strong central metaphor.
The narrative centers on a bold “no smoking” sign that gradually transforms into a delicate floral wreath. This visual transition shifts the tone from prohibition to positivity, reframing the policy as a step toward a cleaner, healthier future and reinforcing the vision of a smoke-free environment. It encourages audiences to associate the policy with freshness, wellbeing, and a more vibrant city.
